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John Hunt Named on the TRUE Africa 100 List of Mavericks and Game-changers (Plus: Interview)

The Space Between the Space BetweenThe Art of the IdeaJohn Hunt has been named on the “TRUE Africa 100″, a list of “innovators, opinion-formers, game-changers, pioneers, dreamers and mavericks” who are “shaping the Africa of tomorrow”. Hunt chatted to TRUE Africa about his life and work.

Hunt is the co-founder of legendary advertising company TBWA\Hunt\Lascaris, which worked closely on Nelson Mandela’s first ANC election campaign. In 2003 he became the creative director of TBWA Worldwide. But he will be more familiar to Books LIVE readers as the author of The Art of the Idea: And How It Can Change Your Life, and his debut novel, The Space Between the Space Between, which was published this year.

In the interview, Hunt chats about how to conquer the African market, his African of the year – public protector Thuli Madonsela – and where he thinks South Africa is heading:

You delve into contemporary South Africa in your latest book The Space Between the Space Between. Where do you see the country heading?

I think South Africa is at a delicate crossroads. Sometimes I feel we’re such a young democracy, we’re not too sure what to do with it. It’s exciting and massively interesting that we’re a work in progress but I feel the country lacks a clear vision of what it wants to be. The heady days of Mandela are long gone and those big shoes have been filled by tiny feet.

I believe if the country doesn’t find its direction over the next five years we will have done our children a huge disservice. This country has incredible potential. It’s full of smart and generous people but it’s not aligned, so not enough is achieved.

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