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Coovadia Classic: Land of the Vuvuzelas, Loud and Proud in 2010


High Low In-betweenWriting for n+1 during the 2010 FIFA World Cup, Imraan Coovadia shares his thoughts on South Africa, land of the vuvuzela – and the cliché. It’s a Coovadia classic! Take a break and cast your thoughts back to June:

The vuvuzela is the symbol of the 2010 World Cup. It’s a one metre plastic trumpet, something like the Brazilian corneta, really loud and raucous. At its best a vuvuzela sounds like a fog horn.

Everyone has a vuvuzela. In their tens of thousands, in the beautiful new soccer stadiums, they have the sonic effect of massed rocket launchers, deafening foreign players and commentators. The locals are already deaf. You also hear vuvuzelas blown on the streets everywhere in Cape Town, and in houses, in hotel rooms, on the upper floor balconies of the bars on Long Street as the procession of fans goes by every evening. On the unfinished section of highway bridge near the water, Hyundai, the car company, has rigged up a 114 foot long vuvuzela. When a goal is scored the giant horn will be electronically triggered.

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Image courtesy n +1 magazine


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